Display mounts



Nov. 19, 1963 D. F. PASCHAL 3,110,977

DISPLAY MOUNTS Filed April 18, 1961 2 Sheets-Sheet l INVENTOR Don F Paschal ATT NEYS Nov. 19, 1963 D. F. PASCHAL 2 Sheets-Sheet 2 United States Patent 3,110,977 DISPLAY MGUNTS Don F. Paschal, St. Charles, IlL, assignor to Chronicle Publishing Company, St. Charies, 111., a corporation Filed Apr. 18, 1961, Ser. No. 103,839 2 Claims. (Cl. 443-120) This invention relates to display mounts and methods of manufacturing such mounts and more particularly to paperboard display mounts for displaying calendars or printed matter and advertising material and to methods for making such mounts.

Since such display mounts are usually given free of charge to the ultimate user as a part of a promotion or advertising program, they must be attractive, have practical utility and at the same time be quite inexpensive.

It is the principal purpose and object of the present invention to provide improved mounts and methods for their manufacture which satisfy these primary requirements and which permit the manufacture of the mounts on a mass production basis at reduced cost.

It is a further object of the present invention to provide improved display mounts which are of uniform thickness when they are folded list to facilitate shipping and storage.

It is also an object of the present invention to provide improved display mounts which include a well for receiving a calendar or like object and in which the depth of the well may be varied to accommodate different types of display material.

in achieving these and other objects, the present invention provides a display mount comprising three sheets of stilt paperboard or like material which are of substantially the same size and configuration and are assembled in superposed relation and bound together with a thin decorative sheet of paper. The front board is provided with a well for receiving the calendar or other display material, the intermediate board forms the bottom of the well and is provided with an easel locking leg, and the rear board is provided with an easel leg to be engaged by the easel locking leg when the mount is in display position. All three boards are hinged about the same line below the well to provide two relatively movable sections. When the sections are swung about the common hinge line, the easel locking leg is automatically moved into locking engagement with the easel leg to hold the display mount in erected or set up position.

In accordance with the novel method of the present invention, the three boards are partially or fully pre-cut, then assembled and given a final cut and wrapped with a decorative sheet of thin paper.

Other objects and advantages will become apparent as the description proceeds in connection with the QCCUHI" partying drawings in which:

FIGURE 1 is a front elevation of the improved mount of the present invention set up for use;

FIGURE 2 is a side view of the erected mount of FIGURE 1;

FIGURE 3 shows the rear board at the completion of the pre-cutting operation;

FIGURES 4 and 5 are similar views of the intermediate and front boards, respectively; and

FIGURE 6 shows the three boards in superposed relation assembled for the final cutting operation.

Referring now more particularly to the drawings and especially to FIGURES 1 and 2, the display mount of the present invention comprises upper and lower sections 2%) and 22, respectively, connected by a hingle construction 24. The mount is of three ply construction and com prises front, intermediate and rear plys 26, 23 and 3b of stiff paperboard material, each of the boards having sections disposed in the upper portion Ztl and the lower por- 3,113,977 Fatenteti Nov. 19, 1963 tion 22. Preferably the plys are bound together by a thin, decorative paper covering 32.

When the mount is packed for shipment or not in use, the upper and lower sections 20 and 22 are coplanar. The mount may be erected for use by swinging the sections 29 and 22 relatively about the hinge line 24 to the position shown in FIGURE 2. This action causes the outer end of an easel locking leg 34 cut out of the intermediate board 28 to swing along the are 36 to cam the easel leg 38 cut from the rear ply 39 outwardly to the position shown, the lower end of the easel leg following the are 40. At the completion of this movement, cooperating locking formations indicated generally at 42 on the easel locking leg 34 and the easel leg 38 are snapped into holding position to retain the mount in the position shown in FIG- URE 2.

As shown in FIGURE 1, the front ply 26 is provided with a rectangular opening or well 44 to receive a calendar pad or like pictorial or graphic material which has been omitted for clarity, the marginal edge of the well being covered by a thin face sheet 45. At the upper end of the well 44, the intermediate and rear plys 28 and 30 are cut away to provide a rectangular opening 46 to permit insertion and removal of the calendar pad from the rear of the unit.

Successive steps in the novel method of manufacture of the display mount are illustrated in FIGURES 3-6 to which detailed reference will now be made. In accordance with the method of the present invention, each of the plys is separately pre-cut, the plys being slightly oversized during this initial pre-cut. The three pre ent plys are then assembled in superposed relation and given a final cut after which the assembled unit is wrapped with a decorative thin paper layer.

As shown in FIGURE 3, the rear ply 30 is initially covered with a thin paper wrap 47 and then pre-cut to provide the upper rectangular opening 48 and relatively small outwardly facing U-shaped openings 59 and 52 which form continuations of aligned score lines 54 and 56 which ultimately form a portion of the hinge 24.

During the pre-cut operation the easel leg 38 is also formed by side cuts 58 and 69, bottom cuts 62 and a top out 64. A hinge is formed at the top of the easel leg 38 by aligned score lines 66 and 63. An opening 70 is also formed as shown in FIGURE 3 to receive the locking tongue of the easel locking leg 34 when the mount is erected for use.

The intermediate ply 28, after being covered with a thin paper vvrap '7 1, is pre-cut as shown in FIGURE 4 to provide an upper rectangular opening 72 and to form the easel locking leg 34. The easel locking leg 34 is formed by removing the strip of board between and upper cut line 74 and a lower cut line 76. The top of the easel locking leg 34 is cut to provide an opening 78 for engagement by the tongue 80 formed in the easel leg 38. The configuration and function of the interlocking formations on the easel leg and the easel locking leg are disclosed and claimed in applicants Patent 2,976,631, granted March 28, 1961, to which further reference may be made.

The outermost aligned portions of the area between the upper and lower cuts 74 and 76 form a portion of the hinge 24 in the completed unit.

The front ply 26 is pre-cut to form the well 44 and beneath the well 44 a thin strip $2 is cut away to form a portion of the hinge 24 in the completed unit.

All of the portions of the plys 26, 28 and 30 which are cut away in the pre-cutting operation are removed with the exception of the piece forming the well 44 in the ply 26. The three plys are then assembled and secured together with glue or wire stitching in accordance with conventional practice. The assembled structure is then out to final dimensions around its marginal edges, each of the plys being initially made over-sized slightly to permit this final cut as shown by the marginal dash lines in each of FIGURES 3, 4 and 5. It will be noted that in this final cut the portions at the outer ends of the strip formed between cuts 74 and '76 in ply 23 and the portions at the ends of the opening 82 are cut away so that after this cut the upper and lower portions of the assembly are con nected only by the scored hinge lines 54 and 56 in the ply 30.

After this cutting operation, the unit is covered with a thin sheet wrap from front to rear in accordance with conventional practice. A final shallow .cut is made through the thin sheet wrap surrounding the well 44 in the front ply 26 to permit removal of the piece bounded by the cut to form the well 44. A calendar, picture or similar material is then placed in the well 44 and the thin face board 45 is adhesively secured in place. The display mount is then ready for use.

While, for purposes of illustration, the method has been disclosed as involving the pre-cutt-ing of individual plys 26, 28 and 30, it will be understood that when the unit is inass produced two or more of each of the plys will be formed simultaneously in side-by-side relationship.

By virtue of the three ply construction disclosed herein, the advantages of the automatic erection and locking of the easel and easel leg are provided without the necessity of having an overlapping easel and easel locking leg construction usually required in such automatic mounts. Both the easel leg and the easel locking leg are contained wholly within the ply from which they are cut when the unit is packed for storage or shipment. Also, the plys may be made of different thicknesses, for example to provide a well of any desired depth and to provide an easel leg of any desired stiffness.

The invention may be embodied in other specific forms Without departing from the spirit or essential characteristics thereof. The present embodiment is, therefore, to 'be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come Within the meaning and range of equivalency of the claims are therefore, intended to be embraced therein.

What is claimed and desired to be secured by Letters Patent of the United States is:

1. A display mount for a calendar or the like comprisin g a face board, an intermediate board and a back board, each of said boards being of stiff paper and said boards being in essentially the same overall size, said front board having an opening providing a well for the reception of said calendar, said intermediate and back boards having aligned openings to permit the insertion and removal of said calendar from said Well, means forming a hinge below said well dividing said mount into upper and lower relatively swingable sections, an easel leg in one of said sections, an easel locking leg in the other of said sections, and cooperating locking formations on said easel leg and Said easel locking leg to retain the easel leg in erected position to which it is moved when said sections are swung about said hinge.

2. A display mount ing a face board, an intermediate board and a back board, each of said boards being of stiff paper and said boards being of essentially the same overall size, said face board. having an opening providing a well for the reception of said calendar, said intermediate and back gboards havihg aligned openings to permit the insertion and removal of said calendar from said well, means in each of said boards forming a hinge below said well dividing said mount into upper and lower relatively swingable sections, an easel leg cut from said back board and hinged thereto in said upper section, an easel locking leg formed in said intermediate board and rigid with said lower section, and cooperating locking formations on said easel leg and said easel locking leg to retain the easel leg in erected position to which it is moved when said sections are swung about said hinge.

- References Cited in the file of this patent UNITED STATES PATENTS 2,978,824 Paschal Apr. 11, 1961 2,981,508 Paschal Apr. 25, 1961 2,992,500 Hayhow July 18, 1961 for a calendar or the like compris-. 

1. A DISPLAY MOUNT FOR A CALENDAR OR THE LIKE COMPRISING A FACE BOARD, AN INTERMEDIATE BOARD AND A BACK BOARD, EACH OF SAID BOARDS BEING OF STIFF PAPER AND SAID BOARDS BEING IN ESSENTIALLY THE SAME OVERALL SIZE, SAID FRONT BOARD HAVING AN OPENING PROVIDING A WELL FOR THE RECEPTION OF SAID CALENDAR, SAID INTERMEDIATE AND BACK BOARDS HAVING ALIGNED OPENINGS TO PERMIT THE INSERTION AND REMOVAL OF SAID CALENDAR FROM SAID WELL, MEANS FORMING A HINGE BELOW SAID WELL DIVIDING SAID MOUNT INTO UPPER AND LOWER RELATIVELY SWINGABLE SECTIONS, AN EASEL LEG IN ONE OF SAID SECTIONS, AN EASEL LOCKING LEG IN THE OTHER OF SAID SECTIONS, AND COOPERATING LOCKING FORMATIONS ON SAID EASEL LEG AND SAID EASEL LOCKING LEG TO RETAIN THE EASEL LEG IN ERECTED POSITION TO WHICH IT IS MOVED WHEN SAID SECTIONS ARE SWUNG ABOUT SAID HINGE. 